This is an excellent time to review and revise aspects of the way you do business so that, when your work volume increases, you'll be ready for it and your market share will grow. Let' consider four aspects of growing your business in today's challenging marketplace.
Back to Basics
There is no reason to fix something that isn't broken, but you may want to explore newer techniques to add to your marketing mix. Start a review of your marketing program, therefore, with what has worked for you in the past.
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The Short Sale: Improving the Process for our Real Estate Partners
As the number of short sales has increased, Bank of America has been focused on making this process more manageable for real estate professionals. You will benefit from improved procedures that allow you to contact us with questions, track the progress of sales offers and get the information you need to help your clients successfully close their sales.
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Creating an Effective Website
When you consider creating a website, you should be able to answer three important questions: 1) Should you have your own website (as opposed to just using space on the company website)? 2) What's the most important part of your website and why? 3) What kind of content (and links) will be most helpful to those who visit your site and will invite them to explore your site further?
1: Yes, it is preferable that you have your own website. It creates immediate credibility and allows you to develop a site that is uniquely yours, and that reflects in its design and content, the high-level of service that you provide. (Be sure to consult with your Broker or sales manager regarding company policy before creating your personal website.) While being on a company website can enhance your stature, such websites generally restrict content and design.
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